Project Objective: Assigned to redesign Footwear News website. Project was put on hold do to sale of Fairchild Business. Overall job consisted of redesigning a site without any new backend development. Below you will have the concept for the homepage and a article page.
Worked with editorial staff and marketing to strategies new editorial content and a delivery platform based on what they were currently equipped with.
Introduced more social integration and a stronger editorial voice. Helped outline a position to define there voice in a saturated market.