Project Objective: I set out to create a stand alone product that we could sell on style. I wanted something original to style and also a commentary on the idea of high fashion and what is a “look”. The shirt addressed the idea of how to wear a look, that only a few can afford. What better way then to wear the runway image of the look. It also played up on the celebrity of the model as well, think trading card. The back of the shirt would be the number of the look and the designer name.