Project Objective: 2012-13 Style.com homepage refresh, each season we try to create a new element for style. The challenge is to balance the editorial content and the advertising to create harmony on the site. This was also a departure from a previous layout, what we were attempting to do with much success was introduce the advertising in new ways to integrate it within the content to get past the right rail fatigue. This integration increased view ability of ads on site.
We were also moving the site into a continuous scroll as well a flat design approach