Project Objective: Redesign and re-platform. we was 14 years old and built on a Macgiver style stack. Which included multiple databases and fragmented editorial content. The company set out to rebuild the plumbing and fix the architecture. We worked with Area17 to develop the backend and the frontend architecture. I worked closes with Area17 and the Fairchild stack holders to bring the look and feel of style to the present day. We needed to adapt the content feed mentality as well as a integration with a CMS that supported this type of creation and speed. The design direction came about after many working sessions and meetings with the team from Area17. And like most things online the design is organic and living and evolving. we continue to create change and pivot the direction and design of the site.

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